by ethan | Nov 28, 2014 | Marketing
It’s most likely that you set up your station with social media accounts at Twitter and Facebook a long time ago, and you have been dutifully posting content, but are you getting any return from your efforts there? You may have hundreds or even thousands of likers,...
by ethan | Nov 26, 2014 | Radio Industry
A day in the life of a Radio Announcer The alarm sounds at 4 am. The eyes flicker open, the hands stretch out slowly and turn off the beeping alarm. A cosy duvet is peeled away from the body as the feet touch the carpeted floor. A steaming cup of coffee is followed by...
by ethan | Nov 23, 2014 | Radio Industry, Radio Programming
RDS or Radio Data Systems are commonly used by most major radio stations, but many smaller stations may wonder if it is necessary for them. It can help to understand exactly what it is that RDS does, and how it can enhance the experience for your listeners. In a...
by ethan | Nov 22, 2014 | Radio, Radio Industry
Maxx FM broadcasts online using a platform called Spreaker. Maxx FM loves it due to its seamless integration with the major social networks, its easy-to-use software and for the range of external programs available for use in conjunction with the application. Spreaker...
by ethan | Nov 20, 2014 | Radio Production, Radio Programming
Great audio is a must when promoting and marketing, stamping your broadcast with your unique identity; but it’s tricky to hit just the right note and to reach out and get your listeners attention, so you need your audio to be effective. Creating great audio take three...