How to write a good Radio Commercial
When considering what direction to take your advertising, you need to consider a 30 second ad on local or national radio. There’s nothing better to get your product or service out there into a potential pool of thousands of customers. Despite first impressions, 30...
More than Just Music – The Different Aspects of Radio
When we say radio, the first thing that comes to your mind is probably music. People tune in to a station to listen to their favourite kind of music, or catch up on new artists and new songs. There is, however, much more to radio than just music. Spreading The Word...
Attract More Listeners Generate More Sales With Christmas Promotions
Come the holiday season and people begin to wind down from work and other professional commitments and get into a more relaxed frame of mind. For radio stations, the converse is probably true. The festive season offers the ideal opportunity to attract more listeners...
Creating a Unique Radio Brand
For a brand to be successful, it should be able to create a separate, unique identity that distinguishes it from its competition and other brands. A unique identity allows the brand to reach out to its target audience and create a space for itself in a competitive...
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