40 Great Radio Promotions

40 Great Radio Promotions

Radio is nothing without promotions. If you want drive revenue, create buzz and increase awareness, you simply can’t go past contests, promos and stunts. The best thing about promotions is that a cleverly thought out idea doesn’t necessarily have to cost much, so it’s...
How to write a good Radio Commercial

How to write a good Radio Commercial

When considering what direction to take your advertising, you need to consider a 30 second ad on local or national radio. There’s nothing better to get your product or service out there into a potential pool of thousands of customers. Despite first impressions, 30...
More than Just Music – The Different Aspects of Radio

More than Just Music – The Different Aspects of Radio

When we say radio, the first thing that comes to your mind is probably music. People tune in to a station to listen to their favourite kind of music, or catch up on new artists and new songs. There is, however, much more to radio than just music. Spreading The Word...
Creating a Unique Radio Brand

Creating a Unique Radio Brand

For a brand to be successful, it should be able to create a separate, unique identity that distinguishes it from its competition and other brands. A unique identity allows the brand to reach out to its target audience and create a space for itself in a competitive...