by ethan | May 24, 2015 | Marketing, Radio, Radio Industry, Radio Programming
Got an idea for a promotion? Run it through the following checks to be sure you are creating a promo with winning power. Does it sound great on air? For every listener that calls in for a prize, there are thousands who won’t. Still, we must keep them engaged by making...
by ethan | May 17, 2015 | Marketing, Radio, Radio Industry
Coming up with new promotions that will excite and engage your listeners is a challenge for any radio station, seasoned or rookie. The line between edgy and inappropriate is a fine one and a few stations have experienced the terrible outcomes of failing to understand...
by ethan | May 9, 2015 | Radio, Radio Industry
Advertising sales are always hard earned, and as we slide into the winter months and businesses start to buckle in and restrict spending, sales will get even tougher. Now is the time to start implementing key sales practises that will ensure high orders year round....
by ethan | May 4, 2015 | Marketing, Radio Industry, Radio Programming
The often repeated idea that young people don’t listen to radio is a false one, they still do, but for shorter periods of time. This is due to the huge entertainment options available at an instant through smartphones, so our question has to be: In this multi-media...