Best practises for creating radio ads your listeners will respond to
Radio commercials have changed, our listeners are now in a time where personal, emotive ad writing will win out over loud, cheesy, typically ‘radio’ productions. People no longer want to be spoken AT, they want to be spoken to in a natural yet informative and friendly...
How to select and introduce new music to your listeners.
Playing a new song is always a dicey moment for any radio station, new music is essential to keep the playlist sounding fresh but if you pick the wrong thing or schedule it improperly and you could turn your listeners off. What are the best ways to choose, schedule...
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