Radio Research Rules

Radio Research Rules

Great program directors know that to create well attuned, effective radio that listeners and advertisers respond to, that research is key. Unfortunately many producers fail to see the inherent value in extensive research and don’t allocate a significant enough...
Radio When Musical Icons Pass Away

Radio When Musical Icons Pass Away

Sometimes there comes events in that transpond format and style, times when a radio producer has to think and act fast to capture a moment. One of these times is when musical icons pass away. Most stations have set plans for big news like natural disasters, and...
What is a radio station format?

What is a radio station format?

Radio has changed immensely since its beginning. It is very rare to find a radio station in recent times that tries to appeal to everybody, unlike its early days in the 1920’s and 30’s where you would easily find news, various types of music, radio plays, children’s...