In radio advertising – think right!

In radio advertising – think right!

It has been many years since scientists discovered the difference between the brains left and right hemispheres and the role they play in how we think and act. The left brain loves facts, lists and makes use of logic and rationality, while the right brain deals with...
Why jingles use repetition

Why jingles use repetition

While most people curse a little when a catchy repetitive jingle gets stuck in their head, only few stop to think about the reason it stuck there. The truth is that advertisers spend a lot of time and often pay big bucks hiring firms to craft a repetitive combination...