by ethan | Jan 24, 2018 | Radio Industry
“Television contracts the imagination and radio expands it.” Sir Terry Wogan What no-one seems to be able to accurately converse about (without feeling awkward), is that radio advertising is still viewed as the second class citizen, when it comes to media. However, a...
by ethan | Jan 16, 2018 | Radio Industry
Over the decades and ever since radio advertising was born, there have been huge audible shifts in advertisement construction and production. Now we are in an age of a more sophisticated terrain, where artists can enjoy the flexibility to extend their vocal talents,...
by ethan | Jan 4, 2018 | Radio Industry, Radio Production
Radio Imaging as a topic attracts a lot of attention and interest worldwide, especially due to the nature of its evolution and continual improvement over time. With many blogs dedicated to the craft (and art) of radio imaging, there are endless resources for...
by ethan | Jan 1, 2018 | Marketing, Radio, Radio Industry, Radio Production, Radio Programming
Anchoring is a term used in psychology and often a pop-term for a fixed reminder of a feeling, thought or experience. So for business, a Commercial Advertising Sung Jingle is one of the best ways to ‘anchor’ an audience to a brand, event or experience. Songs and...