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Whats what in the Radio Industry?
What are the Common Radio Formats?
Here we explore the common radio formats and the Imaging that suit them, such formats are revolutionising the airwaves and providing listeners with innovative and diverse content
Most Popular Radio Station Slogans
A radio station’s slogan is a short sentence that should summarize the radio station. It briefly sets the mood, content, and style. Having a slogan like 'Today’s Hit Music', we can already guess what this radio station is all about and even what music they play. Top...
Does Radio Advertising work?
Many people today believe that radio advertising is old and out-dated. It’s been said that radio adverts are ‘irrelevant’, but the truth is that the radio industry and listener base remains substantial and continues to grow with technology. Why Does It Work? If your...
5 Things Radio Programmers Should Be Doing
Radio Programming involves doing the exact opposite to traditional advice given to most professions. For once in an occupation, it’s not about being ‘consistent’; in fact it’s about shaking things up and keeping things interesting and engaging for your listeners....
Why You Have to Work with Influencers?
To be a lone wolf on-air is not a good idea. You would have a hard time gaining listeners for your podcasts or radio station. With advertisements only, it is hardly possible to get a lot of fans who would stay with you all the way. So, why not to ask somebody else for...
Internet Radio Broadcasting Licensing in the US & Canada
Getting a License: First Thing to Consider If you have in mind launching a radio broadcasting channel, you probably think of the licensing. However, you should mull over the content you are going to broadcast to get if you need it. If you are going to play music and...
Top Tips For Working Radio Imaging Into Your Program
Top Tips For Working Radio Imaging Into Your Program There are many different techniques that you can use to promote and optimise your radio program. One of the most popular is radio imaging - the use of memorable sounds or audio brands to make your station or program...
What Should I Think About When Writing A Targeted Radio Commercial?
What Should I Think About When Writing A Targeted Radio Commercial? Although visual advertising has become the ‘modern’ thing, radio advertising is still a very cost-effective marketing method for many small businesses. However, it’s extremely important to make sure...
Get Rid Of Your Old Jingles Today!
Get Rid Of Your Old Jingles Today! One of the best things about working in the radio industry is the jingles. They are catchy, great fun to listen to, and even more fun to develop. However, a lot of radio stations fall into the trap of using old, outdated jingles,...
Getting An FM Broadcast Licence In Australia
Getting An FM Broadcast Licence In Australia Although many people have grand ideas about starting their own FM radio station, the simple truth is that it really isn’t a very easy thing to do. There are only a very limited amount of FM radio frequencies available for...
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