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Shoutcast vs Icecast – The Showdown!

When starting an internet radio station, a vital decision to make before you launch is which streaming technology to use.As you might have guessed from the title, the two main contenders here are Shoutcast and Icecast. In this article, we’ll go over the differences...

Internet Radio Broadcast Licensing

With our internet radio stations, often we want to be able to play music by popular artists. And those artists expect payment for the use of their material. Such is generally handled by purchasing an appropriate broadcast license.   So how do we go about ensuring that...

How to write a great Audio Ad?

When you’re not a marketer, writing an ad can seem daunting. There are so many questions and things to consider. It can be easy though when you follow a simple structure and a handful of rules. Let's go over what you need to know when creating an ad that leads your...

How to make a radio show interesting

Are you trying to build a stronger bond with your listeners? Are you trying to take your radio show to the next level? If your answer is yes, then read on. In this blog, we look into seven excellent tips for making your radio show more interesting and engaging. We’ll...

What Kinds of Jokes Lead to Troubles?

Often in radio we push the limits. Such can be rather humorous to some of your audience but often risky for the broadcasting station. There is a type of outgoing people who do understand offensive jokes. They would laugh or respond smartly. But some people don't get...

How to Make a Shy Guy Talk like a Pro-Podcaster?

This is a common problem. You finally have someone extraordinary in front of a mic, and you are ready to have the best podcast or evening show ever. But this guy does not say a word. They use simple one-word answers to your questions, which is not helping at all. So,...

Most Popular Radio Station Slogans

A radio station’s slogan is a short sentence that should summarize the radio station. It briefly sets the mood, content, and style. Having a slogan like 'Today’s Hit Music', we can already guess what this radio station is all about and even what music they play. Top...

Does Radio Advertising work?

Many people today believe that radio advertising is old and out-dated. It’s been said that radio adverts are ‘irrelevant’, but the truth is that the radio industry and listener base remains substantial and continues to grow with technology. Why Does It Work? If your...

5 Things Radio Programmers Should Be Doing

Radio Programming involves doing the exact opposite to traditional advice given to most professions. For once in an occupation, it’s not about being ‘consistent’; in fact it’s about shaking things up and keeping things interesting and engaging for your listeners....

Why You Have to Work with Influencers?

To be a lone wolf on-air is not a good idea. You would have a hard time gaining listeners for your podcasts or radio station. With advertisements only, it is hardly possible to get a lot of fans who would stay with you all the way. So, why not to ask somebody else for...