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Our Latest Blogs:

How to Stand Out!

In 2017 there are more radio stations now than ever. Streaming on the air, online and even from a bedroom at home, there’s so much to be learned and lots to be gained! The best way to stand out from the thousands of online channels and hundreds of national radio...

Radio Imaging Scripts: Sensational or sub-par?

In order to demonstrate the key differences in script impact for Radio Imaging, we’re going to guide you into a quick and easy experiment and exercise. All you need is radio access and a discerning ear… The Experiment Take a moment and scan a range of radio stations...

Paint by Words – Radio Imaging

You’re busy and we want to save you time. Here, we capture the Radio Imaging task, with production planning and delivery impact as the focus. We want to ensure that you achieve your stations maximum potential in production value. Superior Radio Imaging production...

Podcasting Power

Podcasting Power We hear the term thrown about all time but just in case you’ve been too busy managing a radio station, here’s the unofficial ‘Podcasting for Dummies’ Guide and don’t worry, we won’t tell anyone you read it. According to research company Edison,...

Three (Affordable) Ways to Inspire Your Crew to Work Harder

Good things come in small packages. They also come in unexpected packages. And that’s a good thing because using this concept can help any Programme Director / boss become a better one – one who has employees that are encouraged and inspired. Often, we look for ways...

Managing your team

The Maori All Blacks Management Team lists no less than ten coaches. Like most sports, the casual fan sometimes fails to recognize how many coaches are involved behind the scenes compared to the number of players on the pitch. If you run a radio show, you’re actually...

Is it just a question?

Rhetorical questions don’t seem like a very big deal. I mean, what’s the harm in asking a question? Well, if you’re in the public eye (or in this case, the public ear), they can be a big deal. Rhetorical questions – defined as questions that are asked which do not...

What Do Morning Commuters Want to Hear?

It’s true that morning commuters have more options now than before. There’s the podcast. There’s the iPod. There are even books on tape. Still, radio is kind because it’s convenient and always on. There’s no setup, no downloading and there are so many options. So you...

Keep Your Radio Shows Up with the Future

The future of radio, like anything, houses a ton of uncertainty. But that doesn't mean aware and forward thinking managers can't anticipate the skills needed to thrive in the future of the industry. With the increase of automated cars, instant podcasts and electronic...

The Podcast and your Radio Voice

Podcasting has completely changed the radio scene. Popularity and listeners have more than doubled in the past five years and the trend does not seem to be slowing down. So what better way to increase your market than to incorporate podcasts into your scheme. Let’s...

Does your Facebook content go with your radio content?

You’re probably aware that connecting with listeners on social media sites is an important and free way to market your radio station. But are you taking advantage of these platforms to draw in more listeners and keep them involved and engaged? Or are you misusing the...

How much do radio advertising rates matter?

"What are good and bad radio advertising prices?" "What radio stations should I advertise on?" "How many spots should I air on a radio station?" "How much should I spend on radio advertising? "How do I know I am getting the best radio advertising rates?" These are the...