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Sung Jingles are one of the most effective ways to strengthen your brand and help listeners recognize your station. The perfect way to transition from segment to segment, jingles are an important factor in creating a slick sounding, brand conscious station, but what...read more
Great audio is a must when promoting and marketing, stamping your broadcast with your unique identity; but it’s tricky to hit just the right note and to reach out and get your listeners attention, so you need your audio to be effective. Creating great audio take three...read more
If you own, run, or manage a CHR (Current Hit Radio) radio station, then you will understand the importance of the small things which keep you ahead of your competitors. In the end, your station is only as good as the amount of listeners you have. Even if you have the...read more
Radio is extremely popular throughout the world. In some places there are many, many different stations available for people to listen to, which means that station owners and managers have to do things to make their station stand out. A lot of the most successful...read more
Radio advertising is a relatively cheap and effective way of getting your business name out there. Most radio commercials are pretty easy to put together, only run for a short length of time, and can be played over and over without becoming too repetitive....read more
Radio advertising is a great way for businesses to get their name out into the community. It is relatively cheap and simple when compared to television advertising, and can be carefully targeted if you are smart about the way you advertise (for example, by...read more