Radio advertising is a relatively cheap and effective way of getting your business name out there. Most radio commercials are pretty easy to put together, only run for a short length of time, and can be played over and over without becoming too repetitive.
If you are looking at creating a radio commercial for your business, there are a few essential components that you must include. One of the most important components of most successful radio ads is a sung jingle, or a catchy little phrase sung by someone which makes radio listeners think of your business or the message you are trying to get out.
There are a lot of reasons why sung jingles are so effective. Five of the best include:
- They are super catchy when done right:
Have you ever heard a radio ad which was just too well-made and too catchy? Have you found yourself singing or humming the tune from an ad to yourself over and over again during the day? If so, then you can rest assured that the business that created the ad has done something right!
A well-made sung jingle will help people connect with your radio commercial on a subconscious basis. They can help people think of you and your business when they need a product that you provide, and they can help you get your name out there.
- A sung jingle can help your radio commercial stand out:
A lot of people simply tune out or change the channel when they hear ads come on the radio. However, if you can include a catchy, well made sung jingle in your commercial, you might find that more people start paying attention. Go for something which is a bit repetitive, which can be hummed or sung, and which people are likely to remember without meaning to.
- Use a jingle to build an identity:
In random studies, research has shown that people can often identify a business and what they do when shown a radio jingle associated with that business. If you would like to get your name out there and increase your business exposure, use a sung jingle!
- They are actually relatively inexpensive:
Things like TV and newspaper advertising can be extremely expensive for the amount of exposure you get. Compared to these, radio advertising is actually pretty good value. Sung jingles don’t cost a whole lot to include in your ad, and you should definitely consider them for your next marketing campaign.
- You don’t even have to make them!
One of the biggest things that stops people from creating their own radio commercials is the assumed difficulty associated with making them. However, there are plenty of businesses out there who can make your radio commercial for you – get in touch with one today!
If you want to develop a high quality radio commercial with a catchy sung jingle, then the team at LFM Audio can help you. Get in touch with them today to get started!