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radio industry tips, tricks & news

Outsourcing for radio

Outsourcing for radio

Great audio is a must when promoting and marketing, stamping your broadcast with your unique identity; but it’s tricky to hit just the right note and to reach out and get your listeners attention, so you need your audio to be effective. Creating great audio take three...

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Internet Radio Broadcast Licensing

Internet Radio Broadcast Licensing

With our internet radio stations, often we want to be able to play music by popular artists. And those artists expect payment for the use of their material. Such is generally handled by purchasing an appropriate broadcast license.   So how do we go about ensuring that...

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How to write a great Audio Ad?

How to write a great Audio Ad?

When you’re not a marketer, writing an ad can seem daunting. There are so many questions and things to consider. It can be easy though when you follow a simple structure and a handful of rules. Let's go over what you need to know when creating an ad that leads your...

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How to make a radio show interesting

How to make a radio show interesting

Are you trying to build a stronger bond with your listeners? Are you trying to take your radio show to the next level? If your answer is yes, then read on. In this blog, we look into seven excellent tips for making your radio show more interesting and engaging. We’ll...

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Does Radio Advertising work?

Does Radio Advertising work?

Many people today believe that radio advertising is old and out-dated. It’s been said that radio adverts are ‘irrelevant’, but the truth is that the radio industry and listener base remains substantial and continues to grow with technology. Why Does It Work? If your...

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