OUR BLOG

radio industry tips, tricks & news

Outsourcing for radio

Great audio is a must when promoting and marketing, stamping your broadcast with your unique identity; but it’s tricky to hit just the right note and to reach out and get your listeners attention, so you need your audio to be effective. Creating great audio take three...

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Industry Secrets to Sensational Radio Ads

“Television contracts the imagination and radio expands it.” Sir Terry Wogan What no-one seems to be able to accurately converse about (without feeling awkward), is that radio advertising is still viewed as the second class citizen, when it comes to media. However, a...

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The Best Big Brand Radio Ads

Over the decades and ever since radio advertising was born, there have been huge audible shifts in advertisement construction and production. Now we are in an age of a more sophisticated terrain, where artists can enjoy the flexibility to extend their vocal talents,...

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Ways to use Social Media for your Radio Station

Social Media is a free, fast, forward-thinking modern radio station marketing tool, to get superior engagement with your listener base. Management can be as easy and straightforward, or intricate and detailed as you wish – and that’s just one part of the beauty in...

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How to Stand Out!

In 2017 there are more radio stations now than ever. Streaming on the air, online and even from a bedroom at home, there’s so much to be learned and lots to be gained! The best way to stand out from the thousands of online channels and hundreds of national radio...

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Paint by Words – Radio Imaging

You’re busy and we want to save you time. Here, we capture the Radio Imaging task, with production planning and delivery impact as the focus. We want to ensure that you achieve your stations maximum potential in production value. Superior Radio Imaging production...

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Podcasting Power

Podcasting Power We hear the term thrown about all time but just in case you’ve been too busy managing a radio station, here’s the unofficial ‘Podcasting for Dummies’ Guide and don’t worry, we won’t tell anyone you read it. According to research company Edison,...

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Managing your team

The Maori All Blacks Management Team lists no less than ten coaches. Like most sports, the casual fan sometimes fails to recognize how many coaches are involved behind the scenes compared to the number of players on the pitch. If you run a radio show, you’re actually...

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Is it just a question?

Rhetorical questions don’t seem like a very big deal. I mean, what’s the harm in asking a question? Well, if you’re in the public eye (or in this case, the public ear), they can be a big deal. Rhetorical questions – defined as questions that are asked which do not...

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