Radio commercials are one of the top forms of advertising for many local and larger scale businesses across the world. Radio ads are usually relatively short, comparatively cheap to run, and extremely effective when done right.
Creating a radio commercial can be difficult if you don’t have any sound editing or radio marketing experience. In many cases, your best option will be to simply have a professional radio commercial business create your ads for you. However, it is still important to work closely with the people building your ads to make sure that you get exactly what you want.
Our top tips for creating the ultimate radio ad include:
Make it interesting:
There are plenty of ways to make radio advertisements interesting. Just because they are audio, rather than visual, doesn’t mean that you can’t get creative. Many of the world’s biggest retail companies choose radio advertising over other forms simply because it works.
If you can make your ad interesting and engaging, you will be likely to pull in more business and attract more customers or clients. Include relevant and important information but do it in a fun and catchy manner.
Use a sung jingle:
Using a catchy sung jingle will make people much more likely to notice your radio adverts. Try and go for something which will really stick in people heads, and which they will find themselves humming and singing along to every time they hear it.
It is usually a good idea to use an original jingle, but you might choose to some sort of spin-off of a classic song. If you do decide to go down this path, make sure that you aren’t infringing on copyright or using another person’s music in a way which is going to get you in legal trouble.
Create a series of ads:
If people are constantly hearing the same ads over and over again, they will probably start getting bored after a while. It is worth creating three or four different ads that you can cycle through every so often to freshen things up and keep radio listeners engaged. Make them similar, but different enough to be noticeable.
Pay more for a decent ad:
Sure, you might be able to create your own radio advertisement without too much trouble, but can you really make one which stands out from the rest? Many radio stations run ads in blocks, which means that a lot of listeners simply tune out or switch stations when the ads come on. If you really want your ad to be noticed, it is usually worth paying a bit more for a professionally made ad.
If you do decide to go down the path of paying for a high-quality ad from a professional radio commercial company, there are plenty of companies to choose from. However, here at LFM Audio, we believe that we are one of, if not the best radio commercial company on the web. Our products are affordable, we have great customer service, and we will always put you first to make sure that you can get what you want!