There are a million and more radio stations on air, online, vying to get a dedicated set of listeners. Most of the stations have figured out how to achieve the primary target: Create a unique listening experience for the people who tune in, which will differentiate the radio station from its competition. The challenge then is to implement the strategy.
Utilizing Music Scheduling To Stand Out
Radio channels should utilize their most precious asset – music – to create a stand out identity, which will draw in the audience. With music scheduling, a radio station can provide an interesting context to the same list of songs that are played day in and day out. It works in the following ways:
- Live and acoustic versions of songs
Listeners can and do get tired of hearing a particular kind of music. To break the audio monotony, playlists can include live performances or acoustic versions of the songs on the playlist. There is an added revenue earning opportunity for the station when these versions are played on air. The songs can be introduced by an advertising brand or a local business.
- Setting the mood
Almost all radio stations have a fixed list of songs they can play. Music scheduling allows the stations to use the same music to set a mood for the listeners. For instance, easy listening songs on the weekend or upbeat, fast tempo songs in the morning. Radio frequencies can also cluster music of a particular era or of an artist and present it as a specialty programming.
- Tie in to a concert or an event
There are a number of artists visiting the shores of New Zealand this year. Radio stations can play the songs of an artist to tap into the sense of anticipation felt by the listeners. Events too can be used as a context to play the same set of songs with a different perspective.
Once a particular station offers a unique music experience to their listeners, their brand will stand out from the competition.