Writing The Perfect Radio Commercial Script

Despite the invention of more modern entertainment mediums like television and the internet, radio remains popular throughout the world. People listen to the radio when they are at home, when theyare travelling and when they are at work. Although it is popular, radio advertising actually remains one of the most affordable and effective forms of advertising in the world.

However, radio advertising only works when you do it right, and doing it right starts with writing the perfect script for your commercial. If you haven’t written commercial scripts before, it can be difficult to know what to include. Although you could use a professional radio commercial script writer, you could also write your own script if you have a few tips to point you in the right direction.

The following are some of the more important things to consider when crafting the perfect radio commercial script:

First, You Need To Understand Your Audience

When crafting a radio commercial script, you need to make sure that you identify your target audience. Personalise your message by using something like a location specific greeting to increase listener engagement, and make sure that you use language which is relevant to the radio station you are playing it on. If you are planning to include a jingle or background music in your commercial, make sure that you make it relevant to your target audience.

Next, You Need To Make Your Commercial Stand Out From The Crowd

Advertising is everywhere, which means that most people have become immune to it. If you want your radio commercial to be effective, you need to craft a script which stands out from the crowd and which makes people take notice. Introduce yourself and your business in a clear, engaging manner, and try and think of something to make yourself memorable. Eliminate unnecessary words and phrases, and make sure that everything you say is crafted to have maximum impact.

Make Sure You Have A Clear Call To Action

The best radio commercials always have a clear, concise call to action. If you want to get the most out of your radio commercial script, then include some sort of call to action like:

  • “Call now on **** for your obligation free quote”
  • “Get in touch with our friendly team of experts today!”

If you don’t include something like this in your commercial, you will find that it won’t be as effective as it could be.

Keep It Concise

For a half minute radio commercial, you should aim for a script that is between 50 and 80 words long. This length will allow you to speak slowly and calmly, to pause when you need to and to highlight important information. Make sure that everything is relevant to your message, and don’t include irrelevant filler words.

Alternatively, Just Use A Professional

Here at LFM Audio we have a team of experienced radio commercial script writing professionals. For just $25, you can forget about having to write your own script. Just give us a detailed brief outlining exactly what you want, and one of our expert writers will put the perfect script together for you. Get in touch with us today to find out more!

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