Radio Research Rules
Great program directors know that to create well attuned, effective radio that listeners and advertisers respond to, that…
Radio When Musical Icons Pass Away
Sometimes there comes events in that transpond format and style, times when a radio producer has to think…
What is a radio station format?
Radio has changed immensely since its beginning. It is very rare to find a radio station in recent…
Break the rules in scheduling.
Good radio is created with respect to scheduling guidelines formed after many years of research and experience, but…
How to make your CHR playlist stand out from the competition
All contemporary hit radio stations know that there is a lot of competition out there, listeners love the…
Use format clocks
Use format clocks to create consistent balanced radio and boost ratings. When it comes to creating professional radio…
What do listeners want from radio and are you providing it?
It’s very easy to forget your listener. Even experienced, long term broadcasters can begin to lose sight of…
Will FM Radio Turn To Static?
Can you imagine a life without FM radio? The answer may very well have to be a yes.…
The Rising Importance of Context
Question: Can a radio station create an experience for their listeners by playing the same songs over and…