Best practises for creating radio ads your listeners will respond to
Radio commercials have changed, our listeners are now in a time where personal, emotive ad writing will win…
How to select and introduce new music to your listeners.
Playing a new song is always a dicey moment for any radio station, new music is essential to…
Many people will tell you that they hate ads
Many people will tell you that they hate ads. Maybe you do yourself, even people in radio view…
A guide to starting your own internet radio station
Radio is no longer solely the realm of the rich and experienced. The advent of internet radio means…
Top keys to creating winning promotions
Got an idea for a promotion? Run it through the following checks to be sure you are creating…
How to keep the kids listening
The often repeated idea that young people don’t listen to radio is a false one, they still do,…
The Persistent Power of Radio Commercials
Commercial radio has been on the air since the 1920’s and its advent was a turning point in…
The 10 best ways to get the most out of your radio programming
There are so many different things to do as a program director. Running back and forth between events,…
Maximize The Market By Tracking The Audience
Working for a radio station can be a bit like working in a closed box. Team meetings and…