Get Rid Of Your Old Jingles Today!
One of the best things about working in the radio industry is the jingles. They are catchy, great fun to listen to, and even more fun to develop. However, a lot of radio stations fall into the trap of using old, outdated jingles, failing to capitalise on their full potential.
Making a decent radio jingle takes a lot of work – not only to produce them, but also post-production to make sure that they’re just right to bring the maximum impact to the listener. When done well jingles are an essential part of setting the tone and excitement of a radio show.
If you’re into radio jingles, you would have come across some of the iconic jingles from the early days of radio – think the 50s, 60s, and 70s. Names like Pams and Jams or Ben Friedman are famous among jingle collectors, and their work is incredible when compared to some of the poorly made tunes on the air today.
However, they really don’t have a place in modern radio. Unless you’ve got an old station that is aimed at the aging population who are perhaps familiar with older style jingles, then it makes absolutely no sense to use them. Just because a station plays old music doesn’t mean that it has to stick with vintage jingles.
In fact, using well-made, modern radio jingles can help set you apart from all the other classic hit music stations. Instead of portraying yourself as an old-school station, encourage people to view you as a modern station who plays classic hits. Add to this the fact that contemporary jingles can bring a smooth transition between modern commercials and old hits and you have a recipe for success.
If you take one thing away from reading this, it should be that you need to dump your old jingles and bring your station into the 21st century. If you’re not sure how to do this, LFM Audio can help. We offer a complete radio jingle composition service, with experts who know their stuff. With brand new jingles composed from scratch or resung jingles with inspiration from your favourite classics, we’re here to help.