Does Radio Advertising work?

Does Radio Advertising work?

Many people today believe that radio advertising is old and out-dated. It’s been said that radio adverts are ‘irrelevant’, but the truth is that the radio industry and listener base remains substantial and continues to grow with technology. Why Does It Work? If your...
Why You Have to Work with Influencers?

Why You Have to Work with Influencers?

To be a lone wolf on-air is not a good idea. You would have a hard time gaining listeners for your podcasts or radio station. With advertisements only, it is hardly possible to get a lot of fans who would stay with you all the way. So, why not to ask somebody else for...
Top Tips For Working Radio Imaging Into Your Program

Top Tips For Working Radio Imaging Into Your Program

Top Tips For Working Radio Imaging Into Your Program There are many different techniques that you can use to promote and optimise your radio program. One of the most popular is radio imaging – the use of memorable sounds or audio brands to make your station or...
Get Rid Of Your Old Jingles Today!

Get Rid Of Your Old Jingles Today!

Get Rid Of Your Old Jingles Today! One of the best things about working in the radio industry is the jingles. They are catchy, great fun to listen to, and even more fun to develop. However, a lot of radio stations fall into the trap of using old, outdated jingles,...