by ethan | May 21, 2023 | Radio broadcasting, Radio Production, Radio Programming
What’s Sonic Imaging? So, you’re wondering what Sonic Imaging is all about? Let me put it this way – it’s the hottest thing in radio imaging right now. Think of your favourite Netflix show. Do you know that catchy tune that plays at the...
by ethan | Sep 20, 2020 | Radio Industry, Radio Programming
When starting an internet radio station, a vital decision before you launch is which streaming technology to use. As you might have guessed from the title, the two main contenders are Shoutcast and Icecast. In this article, we’ll go over the differences between them...
by ethan | Mar 17, 2020 | Radio broadcasting, Radio Programming
Radio Programming involves doing the exact opposite to traditional advice given to most professions. For once in an occupation, it’s not about being ‘consistent’; in fact it’s about shaking things up and keeping things interesting and engaging for your listeners....
by ethan | Jun 7, 2018 | Marketing, Radio Industry, Radio Production, Radio Programming
If you own, run, or manage a CHR (Current Hit Radio) radio station, then you will understand the importance of the small things which keep you ahead of your competitors. In the end, your station is only as good as the amount of listeners you have. Even if you have the...
by ethan | May 16, 2018 | Marketing, Radio, Radio Industry, Radio Production, Radio Programming
Radio is extremely popular throughout the world. In some places there are many, many different stations available for people to listen to, which means that station owners and managers have to do things to make their station stand out. A lot of the most successful...
by ethan | Apr 6, 2018 | Marketing, Radio Production, Radio Programming
Radio commercials are one of the top forms of advertising for many local and larger scale businesses across the world. Radio ads are usually relatively short, comparatively cheap to run, and extremely effective when done right. Creating a radio commercial can be...