by ethan | Mar 31, 2020 | Marketing, Radio Industry
Many people today believe that radio advertising is old and out-dated. It’s been said that radio adverts are ‘irrelevant’, but the truth is that the radio industry and listener base remains substantial and continues to grow with technology. Why Does It Work? If your...
by ethan | Mar 1, 2020 | Marketing, Radio Industry
To be a lone wolf on-air is not a good idea. You would have a hard time gaining listeners for your podcasts or radio station. With advertisements only, it is hardly possible to get a lot of fans who would stay with you all the way. So, why not to ask somebody else for...
by ethan | Jun 7, 2018 | Marketing, Radio Industry, Radio Production, Radio Programming
If you own, run, or manage a CHR (Current Hit Radio) radio station, then you will understand the importance of the small things which keep you ahead of your competitors. In the end, your station is only as good as the amount of listeners you have. Even if you have the...
by ethan | May 16, 2018 | Marketing, Radio, Radio Industry, Radio Production, Radio Programming
Radio is extremely popular throughout the world. In some places there are many, many different stations available for people to listen to, which means that station owners and managers have to do things to make their station stand out. A lot of the most successful...
by ethan | Apr 22, 2018 | Marketing, Radio, Radio Industry, Radio Production
Radio advertising is a relatively cheap and effective way of getting your business name out there. Most radio commercials are pretty easy to put together, only run for a short length of time, and can be played over and over without becoming too repetitive. If you are...
by ethan | Apr 8, 2018 | Marketing, Radio, Radio Industry
Radio advertising is a great way for businesses to get their name out into the community. It is relatively cheap and simple when compared to television advertising, and can be carefully targeted if you are smart about the way you advertise (for example, by choosing...