by ethan | Feb 25, 2015 | Radio, Radio Industry, Radio Programming
You are a local band. You have sweated, bled, and cried your throat out to record songs. You have played the local scene and rocked the audience. You have front lined the major artists and bands that have played in New Zealand. Surely your songs are good enough for...
by ethan | Feb 10, 2015 | Radio, Radio Industry, Radio Programming
There are a million and more radio stations on air, online, vying to get a dedicated set of listeners. Most of the stations have figured out how to achieve the primary target: Create a unique listening experience for the people who tune in, which will differentiate...
by ethan | Feb 3, 2015 | Radio, Radio Industry, Radio Production, Radio Programming
Sung Jingles are one of the most effective ways to strengthen your brand and help listeners recognize your station. The perfect way to transition from segment to segment, jingles are an important factor in creating a slick sounding, brand conscious station, but what...