Field notes from LFM Audio

Ideas for better station audio.

Practical reads on radio imaging, jingles, ad sales and the small choices that keep a brand sounding current.

Latest article Movies Have A Standard Release Day, Why Not Music? 3 Mar 2015 · 2 min read
Radio

Movies Have A Standard Release Day, Why Not Music?

Hundreds of moviegoers line up outside multiplexes and cinema theatres on a Thursday to catch the latest release.…

3 Mar 2015 · 2 min read Read
Radio

Local Bands, Forget Commercial Radio

You are a local band. You have sweated, bled, and cried your throat out to record songs. You…

25 Feb 2015 · 2 min read Read
Music Scheduling and Radio Programming
Radio

Use Music Scheduling; Stand Out From The Competition

There are a million and more radio stations on air, online, vying to get a dedicated set of…

10 Feb 2015 · 2 min read Read
Radio

The 10 best tips when using Sung Jingles

Sung Jingles are one of the most effective ways to strengthen your brand and help listeners recognize your…

3 Feb 2015 · 5 min read Read
How to present on radio
Radio

How To Present on the Radio

Any person who has been involved with radio for an extended period of time knows that there are…

17 Jan 2015 · 5 min read Read
Radio Imaging
Radio

Radio Imaging Burn Out

If it isn’t broken, then it doesn’t need fixing right? Not when it comes to radio imaging! Beware…

11 Jan 2015 · 3 min read Read
Marketing

40 Great Radio Promotions

Radio is nothing without promotions. If you want drive revenue, create buzz and increase awareness, you simply can’t…

31 Dec 2014 · 7 min read Read
Radio Industry

More than Just Music – The Different Aspects of Radio

When we say radio, the first thing that comes to your mind is probably music. People tune in…

20 Dec 2014 · 2 min read Read
Radio Industry

Creating a Unique Radio Brand

For a brand to be successful, it should be able to create a separate, unique identity that distinguishes…

14 Dec 2014 · 2 min read Read
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