Top keys to creating winning promotions
Got an idea for a promotion? Run it through the following checks to be sure you are creating…
Lessons to learn from Radio Station Disasters
Coming up with new promotions that will excite and engage your listeners is a challenge for any radio…
Selling Radio Advertising
Advertising sales are always hard earned, and as we slide into the winter months and businesses start to…
How to keep the kids listening
The often repeated idea that young people don’t listen to radio is a false one, they still do,…
The Persistent Power of Radio Commercials
Commercial radio has been on the air since the 1920’s and its advent was a turning point in…
5 ways to make your stations radio imaging better
Great products can be ruined by poor packaging, big retail brands never rest on their laurels when designing…
The 10 best ways to get the most out of your radio programming
There are so many different things to do as a program director. Running back and forth between events,…
Maximize The Market By Tracking The Audience
Working for a radio station can be a bit like working in a closed box. Team meetings and…
How Much ‘ME’ Should Radio Announcers Bring to the Microphone
The one thing most of us like to talk about is…well, ourselves. Considering that, radio announcers probably have…