Will FM Radio Turn To Static?
Can you imagine a life without FM radio? The answer may very well have to be a yes.…
The Rising Importance of Context
Question: Can a radio station create an experience for their listeners by playing the same songs over and…
Advertising identity crisis
It’s too common for businesses to be dazzled by a flashy campaign or a cool effect when looking…
Hiring New Talent
Thinking about hiring new talent? Times have changed and what you need from your people have changed with…
Best practises for creating radio ads your listeners will respond to
Radio commercials have changed, our listeners are now in a time where personal, emotive ad writing will win…
How to select and introduce new music to your listeners.
Playing a new song is always a dicey moment for any radio station, new music is essential to…
Making sense of Jingle jargon
Is your creative team throwing around phrases like ‘an acapella shotgun’ or ‘bumper slogan’? Does it all sound Greek…
Many people will tell you that they hate ads
Many people will tell you that they hate ads. Maybe you do yourself, even people in radio view…
A guide to starting your own internet radio station
Radio is no longer solely the realm of the rich and experienced. The advent of internet radio means…