Field notes from LFM Audio

Ideas for better station audio.

Practical reads on radio imaging, jingles, ad sales and the small choices that keep a brand sounding current.

Latest article What is a radio station format? 2 Jun 2016 · 3 min read
Marketing

What is a radio station format?

Radio has changed immensely since its beginning. It is very rare to find a radio station in recent…

2 Jun 2016 · 3 min read Read
Radio Industry

A no cost guide to turning your voiceover from ‘Whatever’ to ‘Winning!’

Many people underestimate the challenges of recording voice over spots, usually settling for substandard voiceover thinking it ‘will…

17 May 2016 · 3 min read Read
Radio

Why you should be using a voice processor

Ever wonder why you can’t find announcers with the same rich and vibrant voices as bigger stations? Its…

9 May 2016 · 2 min read Read
Marketing

Break the rules in scheduling.

Good radio is created with respect to scheduling guidelines formed after many years of research and experience, but…

2 May 2016 · 2 min read Read
How to make CHR Radio Station stand out
Radio

How to make your CHR playlist stand out from the competition

All contemporary hit radio stations know that there is a lot of competition out there, listeners love the…

15 Apr 2016 · 3 min read Read
Use Format Clocks - Radio Music Scheduling
Radio Industry

Use format clocks

Use format clocks to create consistent balanced radio and boost ratings. When it comes to creating professional radio…

16 Mar 2016 · 2 min read Read
Radio Industry

Is radio still alive?

Radio is very much still alive besides what some people say! Don’t listen to the naysayers (and there…

3 Mar 2016 · 2 min read Read
what do listeners want from radio
Radio

What do listeners want from radio and are you providing it?

It’s very easy to forget your listener. Even experienced, long term broadcasters can begin to lose sight of…

1 Feb 2016 · 3 min read Read
creative hurdle
Radio Industry

5 creative hurdles that small time producers can’t seem to get over

Rules and boundaries are great things that can keep people and plans on track. However if you are…

4 Jan 2016 · 3 min read Read
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