Creating a Unique Radio Brand
For a brand to be successful, it should be able to create a separate, unique identity that distinguishes…
The Sound Comfort Of Christmas Radio
Celebrating Christmas brings back memories of neatly wrapped presents, the family gathering around the warm fireplace, lip smacking…
Radio. Advertising. Advantage.
Can’t get the jingle you heard on the radio out of your head? Well, right there we have…
Listening to the Radio
How Has Your Listening Experience gone for a Change? Having been an indispensable part of our lives since…
Using Social Media with Radio
It’s most likely that you set up your station with social media accounts at Twitter and Facebook a…
More Than Just A Voice
A day in the life of a Radio Announcer The alarm sounds at 4 am. The eyes flicker…
RDS and how it affects your listeners
RDS or Radio Data Systems are commonly used by most major radio stations, but many smaller stations may…
Spreaker for Internet Radio
Maxx FM broadcasts online using a platform called Spreaker. Maxx FM loves it due to its seamless integration with the…
Outsourcing for radio
Great audio is a must when promoting and marketing, stamping your broadcast with your unique identity; but it’s…