by ethan | Jun 8, 2015 | Radio, Radio Industry, Radio Programming
Many people will tell you that they hate ads. Maybe you do yourself, even people in radio view commercial breaks as downtime that needs damage control, trying to presell content and promote ad-free hours. The trouble is that people don’t really hate ads – they just...
by ethan | Apr 23, 2015 | Radio, Radio Industry, Radio Programming
Commercial radio has been on the air since the 1920’s and its advent was a turning point in the way we receive fast and accurate information. Since then many different broadcasting methods have been developed, notably via television & internet but still the power...