by ethan | Apr 16, 2015 | Marketing, Radio Industry, Radio Production
Great products can be ruined by poor packaging, big retail brands never rest on their laurels when designing wrappers and boxes as they know that’s the best way to catch the customers eye. When it comes to radio imaging, which is the packaging of a radio station, are...
by ethan | Feb 3, 2015 | Radio, Radio Industry, Radio Production, Radio Programming
Sung Jingles are one of the most effective ways to strengthen your brand and help listeners recognize your station. The perfect way to transition from segment to segment, jingles are an important factor in creating a slick sounding, brand conscious station, but what...
by ethan | Jan 11, 2015 | Radio, Radio Industry, Radio Production, Radio Programming
If it isn’t broken, then it doesn’t need fixing right? Not when it comes to radio imaging! Beware the pitfalls of radio imaging burn out, common for stations where the radio program director has invested a lot of time and love into a set of radio imaging and is...