by ethan | Jun 28, 2015 | Radio, Radio Industry, Radio Production
Is your creative team throwing around phrases like ‘an acapella shotgun’ or ‘bumper slogan’? Does it all sound Greek to you? If you find yourself out of the loop when discussing the art of creating jingles, never fear, we have compiled a list of the more common jargon...
by ethan | Jun 8, 2015 | Radio, Radio Industry, Radio Programming
Many people will tell you that they hate ads. Maybe you do yourself, even people in radio view commercial breaks as downtime that needs damage control, trying to presell content and promote ad-free hours. The trouble is that people don’t really hate ads – they just...
by ethan | Jun 2, 2015 | Radio Industry, Radio Programming
Radio is no longer solely the realm of the rich and experienced. The advent of internet radio means that anyone with skills, personality and a go-getter attitude can run a successful radio station. The beauty of internet radio is that you can reach a wide variety of...