by ethan | May 17, 2016 | Radio Industry
Many people underestimate the challenges of recording voice over spots, usually settling for substandard voiceover thinking it ‘will do’, not realising that ill prepared or poorly recorded voice over not only makes the company look unprofessional, but that it repels...
by ethan | May 9, 2016 | Radio, Radio Industry
Ever wonder why you can’t find announcers with the same rich and vibrant voices as bigger stations? Its not because they are able to afford better talent or just have better luck, it’s likely because they have discovered and utilized the outstanding sound that comes...
by ethan | May 2, 2016 | Marketing, Radio, Radio Industry, Radio Programming
Good radio is created with respect to scheduling guidelines formed after many years of research and experience, but to create GREAT radio, you must be willing to occasionally bend or break the rules. The rule: Play only current hits. Break it: Often CHR stations will...