Use format clocks to create consistent balanced radio and boost ratings. When it comes to creating professional radio that listeners respond to, it’s important to deliver a consistent balanced format to give your listener a sense of order & reliability. By using...
Radio is very much still alive besides what some people say! Don’t listen to the naysayers (and there are plenty of them!) Radio isn’t dead; in fact it’s very much alive and kicking. Don’t just take our word for it though, the latest United Kingdom RAJAR report...
It’s very easy to forget your listener. Even experienced, long term broadcasters can begin to lose sight of who radio is for under all the pressures and obligations to advertisers, shareholders and sometimes even their own opinions and preferences. It’s so important...
Rules and boundaries are great things that can keep people and plans on track. However if you are a radio producer you may need to disregard or play with the rules in order to create great radio. Always remember that it’s better to take a risk than sit and stagnate....
Can you imagine a life without FM radio? The answer may very well have to be a yes. There is a silent, albeit digital, revolution underway that could relegate FM to a relic of history. Something we never believed we would ever say. But that very well may be the...
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