A no cost guide to turning your voiceover from ‘Whatever’ to ‘Winning!’
Many people underestimate the challenges of recording voice over spots, usually settling for substandard voiceover thinking it ‘will do’, not realising that ill prepared or poorly recorded voice over not only makes the company look unprofessional, but that it repels...
Why you should be using a voice processor
Ever wonder why you can’t find announcers with the same rich and vibrant voices as bigger stations? Its not because they are able to afford better talent or just have better luck, it’s likely because they have discovered and utilized the outstanding sound that comes...
Break the rules in scheduling.
Good radio is created with respect to scheduling guidelines formed after many years of research and experience, but to create GREAT radio, you must be willing to occasionally bend or break the rules. The rule: Play only current hits. Break it: Often CHR stations will...
How to make your CHR playlist stand out from the competition
All contemporary hit radio stations know that there is a lot of competition out there, listeners love the hits and they love familiarity so making your smaller CHR station stand out in a sea of similar sounds can be difficult. It might not seem that there is a lot of...
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