Why jingles use repetition
While most people curse a little when a catchy repetitive jingle gets stuck in their head, only few stop to think about the reason it stuck there. The truth is that advertisers spend a lot of time and often pay big bucks hiring firms to craft a repetitive combination...
How to get the most out of your phone in segments.
Phone in segments can make great radio, but a lot of the time for an unprepared presenter call-ins produce some awkward and stilted audio. Despite this, those in radio know that phone ins are still an amazing way to connect with listeners so how do we make the most of...
Radio Research Rules
Great program directors know that to create well attuned, effective radio that listeners and advertisers respond to, that research is key. Unfortunately many producers fail to see the inherent value in extensive research and don’t allocate a significant enough...
Radio When Musical Icons Pass Away
Sometimes there comes events in that transpond format and style, times when a radio producer has to think and act fast to capture a moment. One of these times is when musical icons pass away. Most stations have set plans for big news like natural disasters, and...
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