Radio Research Rules
Great program directors know that to create well attuned, effective radio that listeners and advertisers respond to, that…
What is a radio station format?
Radio has changed immensely since its beginning. It is very rare to find a radio station in recent…
Break the rules in scheduling.
Good radio is created with respect to scheduling guidelines formed after many years of research and experience, but…
Advertising identity crisis
It’s too common for businesses to be dazzled by a flashy campaign or a cool effect when looking…
Hiring New Talent
Thinking about hiring new talent? Times have changed and what you need from your people have changed with…
Best practises for creating radio ads your listeners will respond to
Radio commercials have changed, our listeners are now in a time where personal, emotive ad writing will win…
Top keys to creating winning promotions
Got an idea for a promotion? Run it through the following checks to be sure you are creating…
Lessons to learn from Radio Station Disasters
Coming up with new promotions that will excite and engage your listeners is a challenge for any radio…
How to keep the kids listening
The often repeated idea that young people don’t listen to radio is a false one, they still do,…