How to keep the kids listening
The often repeated idea that young people don’t listen to radio is a false one, they still do, but for shorter periods of time. This is due to the huge entertainment options available at an instant through smartphones, so our question has to be: In this multi-media...
5 ways to make your stations radio imaging better
Great products can be ruined by poor packaging, big retail brands never rest on their laurels when designing wrappers and boxes as they know that’s the best way to catch the customers eye. When it comes to radio imaging, which is the packaging of a radio station, are...
Maximize The Market By Tracking The Audience
Working for a radio station can be a bit like working in a closed box. Team meetings and brainstorming sessions often occur in studios that are sealed off from the spontaneity and inspiration of everyday life. Programming content is created and developed in a...
40 Great Radio Promotions
Radio is nothing without promotions. If you want drive revenue, create buzz and increase awareness, you simply can’t go past contests, promos and stunts. The best thing about promotions is that a cleverly thought out idea doesn’t necessarily have to cost much, so it’s...
How to write a good Radio Commercial
When considering what direction to take your advertising, you need to consider a 30 second ad on local or national radio. There’s nothing better to get your product or service out there into a potential pool of thousands of customers. Despite first impressions, 30...
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