by ethan | Feb 3, 2015 | Radio, Radio Industry, Radio Production, Radio Programming
Sung Jingles are one of the most effective ways to strengthen your brand and help listeners recognize your station. The perfect way to transition from segment to segment, jingles are an important factor in creating a slick sounding, brand conscious station, but what...
by ethan | Jan 26, 2015 | Radio Production, Radio Programming
If the thought of writing radio imaging scripts makes you nervous, don’t worry. It’s not as hard as you think. Just remember, the simpler, the better. You don’t need to try to squeeze in a bunch of information. Just one clear message is all you need....
by ethan | Jan 11, 2015 | Radio, Radio Industry, Radio Production, Radio Programming
If it isn’t broken, then it doesn’t need fixing right? Not when it comes to radio imaging! Beware the pitfalls of radio imaging burn out, common for stations where the radio program director has invested a lot of time and love into a set of radio imaging and is...
by ethan | Dec 26, 2014 | Marketing, Radio Production
When considering what direction to take your advertising, you need to consider a 30 second ad on local or national radio. There’s nothing better to get your product or service out there into a potential pool of thousands of customers. Despite first impressions, 30...
by ethan | Nov 20, 2014 | Radio Production, Radio Programming
Great audio is a must when promoting and marketing, stamping your broadcast with your unique identity; but it’s tricky to hit just the right note and to reach out and get your listeners attention, so you need your audio to be effective. Creating great audio take three...
by ethan | Nov 20, 2014 | Radio Industry, Radio Production, Radio Programming
There’s nothing better than listening to a great, well thought out interview, and nothing more cringe-worthy than hearing a bad one. Developing a rapport with an interviewee and creating engaging questions is not always easy but there are a few ways you can work to...