What is a radio station format?
Radio has changed immensely since its beginning. It is very rare to find a radio station in recent times that tries to appeal to everybody, unlike its early days in the 1920’s and 30’s where you would easily find news, various types of music, radio plays, children’s...
Break the rules in scheduling.
Good radio is created with respect to scheduling guidelines formed after many years of research and experience, but to create GREAT radio, you must be willing to occasionally bend or break the rules. The rule: Play only current hits. Break it: Often CHR stations will...
How to make your CHR playlist stand out from the competition
All contemporary hit radio stations know that there is a lot of competition out there, listeners love the hits and they love familiarity so making your smaller CHR station stand out in a sea of similar sounds can be difficult. It might not seem that there is a lot of...
Use format clocks
Use format clocks to create consistent balanced radio and boost ratings. When it comes to creating professional radio that listeners respond to, it’s important to deliver a consistent balanced format to give your listener a sense of order & reliability. By using...
What do listeners want from radio and are you providing it?
It’s very easy to forget your listener. Even experienced, long term broadcasters can begin to lose sight of who radio is for under all the pressures and obligations to advertisers, shareholders and sometimes even their own opinions and preferences. It’s so important...
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