The Rising Importance of Context
Question: Can a radio station create an experience for their listeners by playing the same songs over and over again? Another question: Is the radio game all about offering new releases and a variety of music? Two Questions One Answer Yes, a particular frequency can...
Best practises for creating radio ads your listeners will respond to
Radio commercials have changed, our listeners are now in a time where personal, emotive ad writing will win out over loud, cheesy, typically ‘radio’ productions. People no longer want to be spoken AT, they want to be spoken to in a natural yet informative and friendly...
How to select and introduce new music to your listeners.
Playing a new song is always a dicey moment for any radio station, new music is essential to keep the playlist sounding fresh but if you pick the wrong thing or schedule it improperly and you could turn your listeners off. What are the best ways to choose, schedule...
Many people will tell you that they hate ads
Many people will tell you that they hate ads. Maybe you do yourself, even people in radio view commercial breaks as downtime that needs damage control, trying to presell content and promote ad-free hours. The trouble is that people don’t really hate ads – they just...
A guide to starting your own internet radio station
Radio is no longer solely the realm of the rich and experienced. The advent of internet radio means that anyone with skills, personality and a go-getter attitude can run a successful radio station. The beauty of internet radio is that you can reach a wide variety of...
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