by ethan | Oct 21, 2016 | Radio, Radio Industry, Radio Programming
It’s true that morning commuters have more options now than before. There’s the podcast. There’s the iPod. There are even books on tape. Still, radio is kind because it’s convenient and always on. There’s no setup, no downloading and there are so many options. So you...
by ethan | May 24, 2015 | Marketing, Radio, Radio Industry, Radio Programming
Got an idea for a promotion? Run it through the following checks to be sure you are creating a promo with winning power. Does it sound great on air? For every listener that calls in for a prize, there are thousands who won’t. Still, we must keep them engaged by making...
by ethan | Dec 31, 2014 | Marketing, Radio, Radio Industry
Radio is nothing without promotions. If you want drive revenue, create buzz and increase awareness, you simply can’t go past contests, promos and stunts. The best thing about promotions is that a cleverly thought out idea doesn’t necessarily have to cost much, so it’s...