by ethan | Jun 27, 2016 | Marketing, Radio Industry, Radio Programming
Great program directors know that to create well attuned, effective radio that listeners and advertisers respond to, that research is key. Unfortunately many producers fail to see the inherent value in extensive research and don’t allocate a significant enough...
by ethan | Aug 16, 2015 | Radio, Radio Industry, Radio Programming
Playing a new song is always a dicey moment for any radio station, new music is essential to keep the playlist sounding fresh but if you pick the wrong thing or schedule it improperly and you could turn your listeners off. What are the best ways to choose, schedule...