Marketing
Radio Imaging Scripts: Sensational or sub-par?
In order to demonstrate the key differences in script impact for Radio Imaging, we’re going to guide you…
Radio Industry
Paint by Words – Radio Imaging
Radio Industry
Podcasting Power
Marketing
Why jingles use repetition
Radio
How to get the most out of your phone in segments.
Radio Industry
5 creative hurdles that small time producers can’t seem to get over
Rules and boundaries are great things that can keep people and plans on track. However if you are…
Marketing
Advertising identity crisis
It’s too common for businesses to be dazzled by a flashy campaign or a cool effect when looking…
Marketing
Best practises for creating radio ads your listeners will respond to
Radio commercials have changed, our listeners are now in a time where personal, emotive ad writing will win…
Radio
Making sense of Jingle jargon
Is your creative team throwing around phrases like ‘an acapella shotgun’ or ‘bumper slogan’? Does it all sound Greek…