Marketing
Why jingles use repetition
Radio
How to get the most out of your phone in segments.
Radio
Why you should be using a voice processor
Ever wonder why you can’t find announcers with the same rich and vibrant voices as bigger stations? Its…
Marketing
Break the rules in scheduling.
Good radio is created with respect to scheduling guidelines formed after many years of research and experience, but…
Radio
How to make your CHR playlist stand out from the competition
All contemporary hit radio stations know that there is a lot of competition out there, listeners love the…
Radio
What do listeners want from radio and are you providing it?
It’s very easy to forget your listener. Even experienced, long term broadcasters can begin to lose sight of…
Radio
Will FM Radio Turn To Static?
Can you imagine a life without FM radio? The answer may very well have to be a yes.…
Radio
The Rising Importance of Context
Question: Can a radio station create an experience for their listeners by playing the same songs over and…
Marketing
Advertising identity crisis
It’s too common for businesses to be dazzled by a flashy campaign or a cool effect when looking…