Field notes from LFM Audio

Ideas for better station audio.

Practical reads on radio imaging, jingles, ad sales and the small choices that keep a brand sounding current.

Latest article Managing your team 4 Nov 2016 · 3 min read
Radio

Managing your team

4 Nov 2016 · 3 min read Read
Radio

What Do Morning Commuters Want to Hear?

It’s true that morning commuters have more options now than before. There’s the podcast. There’s the iPod. There…

21 Oct 2016 · 2 min read Read
Radio

Keep Your Radio Shows Up with the Future

The future of radio, like anything, houses a ton of uncertainty. But that doesn’t mean aware and forward…

14 Oct 2016 · 2 min read Read
Radio

The Podcast and your Radio Voice

Podcasting has completely changed the radio scene. Popularity and listeners have more than doubled in the past five…

5 Oct 2016 · 2 min read Read
Marketing

Does your Facebook content go with your radio content?

You’re probably aware that connecting with listeners on social media sites is an important and free way to…

27 Sep 2016 · 2 min read Read
Marketing

How much do radio advertising rates matter?

“What are good and bad radio advertising prices?” “What radio stations should I advertise on?” “How many spots…

20 Sep 2016 · 2 min read Read
Radio

No more Pokemon… is your station the next big craze?

Kids today. What with their Pokemon Go, and before that Angry Birds, before that Candy Crush, and before…

6 Sep 2016 · 2 min read Read
Marketing

In radio advertising – think right!

It has been many years since scientists discovered the difference between the brains left and right hemispheres and…

22 Aug 2016 · 2 min read Read
Marketing

Want to catch higher ratings using content?

Got a great idea for content? Excellent! But before you dust your hands off this task remember that…

9 Aug 2016 · 3 min read Read
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