Hiring New Talent
Thinking about hiring new talent? Times have changed and what you need from your people have changed with…
Best practises for creating radio ads your listeners will respond to
Radio commercials have changed, our listeners are now in a time where personal, emotive ad writing will win…
How to select and introduce new music to your listeners.
Playing a new song is always a dicey moment for any radio station, new music is essential to…
Making sense of Jingle jargon
Is your creative team throwing around phrases like ‘an acapella shotgun’ or ‘bumper slogan’? Does it all sound Greek…
Many people will tell you that they hate ads
Many people will tell you that they hate ads. Maybe you do yourself, even people in radio view…
Top keys to creating winning promotions
Got an idea for a promotion? Run it through the following checks to be sure you are creating…
Lessons to learn from Radio Station Disasters
Coming up with new promotions that will excite and engage your listeners is a challenge for any radio…
Selling Radio Advertising
Advertising sales are always hard earned, and as we slide into the winter months and businesses start to…
The Persistent Power of Radio Commercials
Commercial radio has been on the air since the 1920’s and its advent was a turning point in…