by ethan | May 4, 2015 | Marketing, Radio Industry, Radio Programming
The often repeated idea that young people don’t listen to radio is a false one, they still do, but for shorter periods of time. This is due to the huge entertainment options available at an instant through smartphones, so our question has to be: In this multi-media...
by ethan | Apr 16, 2015 | Marketing, Radio Industry, Radio Production
Great products can be ruined by poor packaging, big retail brands never rest on their laurels when designing wrappers and boxes as they know that’s the best way to catch the customers eye. When it comes to radio imaging, which is the packaging of a radio station, are...
by ethan | Apr 6, 2015 | Radio Industry, Radio Programming
There are so many different things to do as a program director. Running back and forth between events, meetings, consultancy sessions and airchecks can be time consuming, but it is imperative to concentrate your attention on the things that matter, the things that...
by ethan | Mar 31, 2015 | Marketing, Radio Industry, Radio Programming
Working for a radio station can be a bit like working in a closed box. Team meetings and brainstorming sessions often occur in studios that are sealed off from the spontaneity and inspiration of everyday life. Programming content is created and developed in a...
by ethan | Jan 26, 2015 | Radio Production, Radio Programming
If the thought of writing radio imaging scripts makes you nervous, don’t worry. It’s not as hard as you think. Just remember, the simpler, the better. You don’t need to try to squeeze in a bunch of information. Just one clear message is all you need....