by ethan | May 16, 2018 | Marketing, Radio, Radio Industry, Radio Production, Radio Programming
Radio is extremely popular throughout the world. In some places there are many, many different stations available for people to listen to, which means that station owners and managers have to do things to make their station stand out. A lot of the most successful...
by ethan | Sep 6, 2015 | Marketing, Radio, Radio Industry, Radio Production
It’s too common for businesses to be dazzled by a flashy campaign or a cool effect when looking for new marketing ideas, without any consideration as to how it actually promotes the company. Sure it sounds modern, or on trend, or elegant, but does it say anything at...
by ethan | Aug 22, 2015 | Marketing, Radio, Radio Industry, Radio Production, Radio Programming
Radio commercials have changed, our listeners are now in a time where personal, emotive ad writing will win out over loud, cheesy, typically ‘radio’ productions. People no longer want to be spoken AT, they want to be spoken to in a natural yet informative and friendly...
by ethan | Jun 28, 2015 | Radio, Radio Industry, Radio Production
Is your creative team throwing around phrases like ‘an acapella shotgun’ or ‘bumper slogan’? Does it all sound Greek to you? If you find yourself out of the loop when discussing the art of creating jingles, never fear, we have compiled a list of the more common jargon...
by ethan | Jun 8, 2015 | Radio, Radio Industry, Radio Programming
Many people will tell you that they hate ads. Maybe you do yourself, even people in radio view commercial breaks as downtime that needs damage control, trying to presell content and promote ad-free hours. The trouble is that people don’t really hate ads – they just...