Advertising identity crisis

Advertising identity crisis

It’s too common for businesses to be dazzled by a flashy campaign or a cool effect when looking for new marketing ideas, without any consideration as to how it actually promotes the company. Sure it sounds modern, or on trend, or elegant, but does it say anything at...
Making sense of Jingle jargon

Making sense of Jingle jargon

Is your creative team throwing around phrases like ‘an acapella shotgun’ or ‘bumper slogan’? Does it all sound Greek to you? If you find yourself out of the loop when discussing the art of creating jingles, never fear, we have compiled a list of the more common jargon...