by ethan | Mar 16, 2016 | Radio Industry, Radio Programming
Use format clocks to create consistent balanced radio and boost ratings. When it comes to creating professional radio that listeners respond to, it’s important to deliver a consistent balanced format to give your listener a sense of order & reliability. By using...
by ethan | Nov 14, 2015 | Radio, Radio Industry, Radio Programming
Question: Can a radio station create an experience for their listeners by playing the same songs over and over again? Another question: Is the radio game all about offering new releases and a variety of music? Two Questions One Answer Yes, a particular frequency can...
by ethan | Aug 16, 2015 | Radio, Radio Industry, Radio Programming
Playing a new song is always a dicey moment for any radio station, new music is essential to keep the playlist sounding fresh but if you pick the wrong thing or schedule it improperly and you could turn your listeners off. What are the best ways to choose, schedule...
by ethan | Jun 8, 2015 | Radio, Radio Industry, Radio Programming
Many people will tell you that they hate ads. Maybe you do yourself, even people in radio view commercial breaks as downtime that needs damage control, trying to presell content and promote ad-free hours. The trouble is that people don’t really hate ads – they just...
by ethan | May 24, 2015 | Marketing, Radio, Radio Industry, Radio Programming
Got an idea for a promotion? Run it through the following checks to be sure you are creating a promo with winning power. Does it sound great on air? For every listener that calls in for a prize, there are thousands who won’t. Still, we must keep them engaged by making...