by ethan | Sep 6, 2015 | Marketing, Radio, Radio Industry, Radio Production
It’s too common for businesses to be dazzled by a flashy campaign or a cool effect when looking for new marketing ideas, without any consideration as to how it actually promotes the company. Sure it sounds modern, or on trend, or elegant, but does it say anything at...
by ethan | Jan 26, 2015 | Radio Production, Radio Programming
If the thought of writing radio imaging scripts makes you nervous, don’t worry. It’s not as hard as you think. Just remember, the simpler, the better. You don’t need to try to squeeze in a bunch of information. Just one clear message is all you need....