Advertising identity crisis

Advertising identity crisis

It’s too common for businesses to be dazzled by a flashy campaign or a cool effect when looking for new marketing ideas, without any consideration as to how it actually promotes the company. Sure it sounds modern, or on trend, or elegant, but does it say anything at...
Radio Imaging Script Writing

Radio Imaging Script Writing

Some people are afraid of tackling radio imaging script, but they don’t have to be. The number one important thing to remember about imaging writing is to keep it simple. The simpler the better. You are not trying to be tricky or give out a lot of information, just...