What are power intros and how often should they be updated?
If you own, run, or manage a CHR (Current Hit Radio) radio station, then you will understand the importance of the small things which keep you ahead of your competitors. In the end, your station is only as good as the amount of listeners you have. Even if you have the...
What Is Radio Imaging And Why Should You Use It?
Radio imaging is the short branded audio that makes a station recognisable between songs, shows, promos and breaks. It can be a voiceover, sweeper, station ID, sonic logo, sung jingle, stinger, show opener or a produced transition. The job is simple: help listeners...
5 Reasons Why Sung Jingles Are A Must In Your Radio Ad
Radio advertising is a relatively cheap and effective way of getting your business name out there. Most radio commercials are pretty easy to put together, only run for a short length of time, and can be played over and over without becoming too repetitive. If you are...
The Best Ways To Attract Big Name Advertisers To Your Radio Station
Radio advertising is a great way for businesses to get their name out into the community. It is relatively cheap and simple when compared to television advertising, and can be carefully targeted if you are smart about the way you advertise (for example, by choosing...
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